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Scare up a Halloween menu with
spiderweb eggs and eyeball martinis
I pitched, illustrated, and structurally directed the concept of the piece. Working closely with food editors and writers, we explored ways to reinterpret existing recipes for a Halloween setting, developing visual concepts that balanced culinary clarity with festive creativity.
I created a series of illustrated concept cards for each recipe, allowing readers to envision the final presentation through a cohesive and playful visual system.
Prior to developing the page, I partnered with food editors to sketch concepts for each recipe. We aimed to strike a balance between whimsy and realism so the illustrations felt playful while still accurately representing the dishes.
Final static versions.
After incorporating editorial feedback and final tweaks, I adapted and finalized the illustrations for web use.
After completing the main recipe cards, I designed additional illustrations for the article topper and share image, extending the visual language across the story’s entry points.
I partnered with a print designer to adapt the story for print, ensuring the illustrations maintained their quality across platforms.
I also adapted the story for the food team’s Instagram account, adjusting the layouts so the illustrations had room to breathe while keeping the recipes clear and easy to engage with on the platform.